Should A Aspiring Influencer Friend Stop Exploiting People for Material?
The Prosecution: One Friend's Perspective
Sometimes she films me while I’m eating. It's jarring to spot myself on her Instagram – it’s like a jumpscare.
My best friend of a decade, Marielle, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our friendship.
Being highly outgoing, she feels the need to document everything all the time. When we eat out, she says, “The phone eats first,” and takes photos with bright lighting, which makes me cringe. It's unpleasant when other people see her posing or filming – I experience secondhand embarrassment. It also frustrates me because the food gets cold.
She's not quite an influencer yet, but Marielle is aspiring to become one. She creates vlogs about city life, a day in her life, and her styling career. The material is quality, credit where it's due, but I prefer not to be involved. Sometimes she films me while dining, or simply tagging along. I’ll see myself on her Instagram afterwards, and it comes like a jumpscare: I might be no makeup on, an awkward face or photographed while eating. It feels invasive.
Marielle also anticipates that I will to record her at inconvenient times. Often I'm in conversation to another person, or we’ll just be hanging out in the street. I feel like our friendship has transformed into me serving as her free crew. She could easily hire someone if she wanted professional shots. When I brought up my unease about the situation, she brushed it off. She’s taken me to a couple of brand events, which were appreciated, but that doesn't compensate for all the energy I invest assisting her create material.
I’m grateful that Marielle has supported me with my career in design, but I don’t want our friendship to become just a ledger of exchanges. I don’t feel she’s fake or inauthentic, but sometimes I feel that if the camera is out, we will start performing in a way that makes us look good for her vlog.
Her directive is, “Alright, smile for the camera!” and film me smiling with someone. It feels forced. I need her to recognize that our 10-year friendship still has boundaries. I enjoy being with her, but I also want to enjoy it without being recorded, altered, or posted for an viewers. I am not a accessory for her Instagram.
The Defence: Marielle
I want Beth to see that the content we make together can get us an opportunity.
I am passionate about creating videos. It’s not just a pastime; it’s part of who I am. Creating videos and sharing my life online allows me to express myself and engage with people in novel forms.
I don’t see myself as a professional creator yet, but it's savvy to make money from your passions. I admire people on social platforms who pull off that style of informal, self-made film-making.
Creating content is my interpretation of engaging with life: noticing the details, sharing them with an audience that values the art behind it. It's never my aim to make my friend uncomfortable. Bringing her to industry events was my method of offering access, providing her a chance to witness exclusive moments that could help her professional path too. That isn't leverage, it’s just being pragmatic.
I would take her to these events even if she didn’t help me, but I want her to see the benefits the content we make together can get us: an opening. I understand not all people enjoys being on camera, but often spontaneity is what makes content genuine. Appearing on video occasionally is part and parcel of being my companion. I would delete anything she asked, but she has never asked yet.
I don’t expect anyone to be my private videographer, but friends help each other in small ways. I thought filming a clip now and then would be enjoyable for Beth. Innovation thrives in collaboration, and having Beth around makes endeavors lively and enjoyable. I never force her to take part in anything, and I’d never intentionally embarrass her. But filming together occasionally is part of how I document our shared experiences.
I cherish our friendship profoundly and want to avoid content creation to come between us. I am ready to compromise: like asking before recording, and steering clear of angles that might make her self-conscious.
This isn’t about control, it’s about expressing my perspective while still respecting hers. Clearly content creation is not a replacement for genuine friendship: it’s just part of how I live my life and I desire her to be involved in a way that’s agreeable for both of us.
Outside Perspectives: Public Sentiment
Is it right for her to stop recording herself and her friend when they are socializing?
There’s nothing more excruciating than having a friend film you. I get that it's her job, but I don’t make friends come to my work. Perhaps she can find like-minded creators to create content with. With the uncertain future of AI, human connections are the only thing we have – cherish them!
Liberty, 25
When pursuing something professionally, you can’t ask your friends for help repeatedly, even if they have done it before. If Marielle loves shooting, that doesn’t mean all those around her is willing material. She must to honor her friend's privacy.
Another reader, 26
She may enjoy producing videos and displaying her life publicly, but it’s not for everyone. It’s nice she has assisted her friend professionally, but she needs to listen to what her friend desires.
Emma, 27
It seems like you value each other, so hold on to that and ensure it’s the focus in your relationship. Create some authentic memories, where genuine feelings are preserved, not online archives. In fact, public figures who seem to share their worlds actually have more privacy than it appears.
Sarah, 53
She seems to be neither present nor genuine when she’s with Beth – she's on the job. Each appears confused as to what’s reasonable. The answer is not found in trying to change one another, but in each setting clear limits around what is comfortable to them and determining if there is an acceptable middle ground.
Barbara, 71
Now You Be the Judge
In an online poll: is Marielle over-exposing their friendship?